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  • G4L

Games4Life

Client: COI
Brand: Change4Life

In the build up to the 2012 London games, Games4Life delivered tailored activity packs to schools and homes, in a bid to get the nation off the sofa and keep both adults and kids active during the summer months. A 'Fun Generator' mobile app equipped parents with more than 100 activity ideas for kids of all ages, while the likes of Asda, Aldi and JJB pledged their support, promoting the campaign through events and sports-related offers.
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