We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]

Insights

Sort by

IS IT AN ADVERT? NO, IT'S A NATIVE AD

17 February, 2014 - Source: McCann Manchester

To complete our focus on content marketing in all of its forms this month, we take a look at the rise of yet another buzzword, Native Advertising. Digital Media Account Manager Marc Crowther digs around and discovers that the principles of content marketing and social media are even starting to...

Read more

CONTENT MARKETING - BUZZWORD OF THE LAST EIGHTEEN MONTHS

10 February, 2014 - Source: McCann Manchester

Content marketing has been the buzzword of the last eighteen months and the lines of where content marketing starts and ends are becoming increasingly blurred. For some it sits in the domain of social media and for others it is all about creating relevant content to fuel SEO. Arguably, given...

Read more

WHAT'S THE NEXT MUST-HAVE GADGET?

03 February, 2014 - Source: McCann Manchester

The internet of things, wearable technology and whole host of other tech buzzwords have been permeating our sub conscious over the last month as media reports from the Consumer Electronics Show (CES) in Las Vegas prepare the ground for us to want the next must-have gadget that we don't yet...

Read more

IS THE CONVERGENT GENERATION DISCONNECTING FOR 'ME-TIME'?

28 April, 2011 - Source: McCann Manchester

Jim Rothnie, New Business Director, asks   ‘Is The Convergent Generation Disconnecting For Me-Time?’

Read more

iPad NAIL IN THE COFFIN OR SAVIOUR

21 April, 2011 - Source: McCann Manchester

On a recent business trip, Sharon Palmer, Head of Media at Universal McCann Manchester , found herself in a curiously awkward position at breakfast time.

Read more

RIGHT TIME AND PLACEMENT

18 April, 2011 - Source: McCann Manchester

On February 28th, behind TV Chef Phil Vickery’s left elbow was a coffee maker that made history. Nescafé paid to place their Dolce Gusto machine in This Morning, the first instance of paid product placement on British commercial TV. After the industry rumours (will Philip and Fern actually take a...

Read more

CONVERSATION STOPPER - THE CONSEQUENCES OF THE ASA REGULATING THE DIGITAL ENVIRONMENT

24 February, 2011 - Source: McCann Manchester

On March 1 2011, the Advertising Standards Authority (ASA) will regulate online content, including marketing activities in social media, by extending the CAP code to all online content in the control of a brand or organisation. Robin Wilson, Director of PR and Social Media at McCann Manchester, wonders...

Read more

TECHNOLOGY TRENDS FOR 2011

10 January, 2011 - Source: McCann Manchester

The International Consumer Electronics Show (CES) is the world’s largest consumer technology trade show and educational forum. It’s one of the essential resources helping companies understand new technology and expand their businesses. Mark Jackson, Chief Technology Catalyst for McCann Worldgroup, discussed five key themes that emerged from this year’s event.

Read more

THE HAPPINESS CHALLENGE

05 January, 2011 - Source: McCann Manchester

So the government is going to measure our happiness. And a new charity is being launched, ‘Action for happiness’, inviting us to ‘Join the movement. Be the change.’ Oh, and the BBC wants us to have a go at the ‘Happiness Challenge’.

Read more
Your session will expire in xx.xx
Continue or Log Out