17 February, 2014
- Source:
McCann Manchester
To complete our focus on content marketing in all of its forms this month, we take a look at the rise of yet another buzzword, Native Advertising. Digital Media Account Manager Marc Crowther digs around and discovers that the principles of content marketing and social media are even starting to...
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10 February, 2014
- Source:
McCann Manchester
Content marketing has been the buzzword of the last eighteen months and the lines of where content marketing starts and ends are becoming increasingly blurred. For some it sits in the domain of social media and for others it is all about creating relevant content to fuel SEO. Arguably, given...
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03 February, 2014
- Source:
McCann Manchester
The internet of things, wearable technology and whole host of other tech buzzwords have been permeating our sub conscious over the last month as media reports from the Consumer Electronics Show (CES) in Las Vegas prepare the ground for us to want the next must-have gadget that we don't yet...
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28 April, 2011
- Source:
McCann Manchester
Jim Rothnie, New Business Director, asks ‘Is The Convergent Generation Disconnecting For Me-Time?’
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21 April, 2011
- Source:
McCann Manchester
On a recent business trip, Sharon Palmer, Head of Media at Universal McCann Manchester , found herself in a curiously awkward position at breakfast time.
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18 April, 2011
- Source:
McCann Manchester
On February 28th, behind TV Chef Phil Vickery’s left elbow was a coffee maker that made history. Nescafé paid to place their Dolce Gusto machine in This Morning, the first instance of paid product placement on British commercial TV. After the industry rumours (will Philip and Fern actually take a...
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24 February, 2011
- Source:
McCann Manchester
On March 1 2011, the Advertising Standards Authority (ASA) will regulate online content, including marketing activities in social media, by extending the CAP code to all online content in the control of a brand or organisation. Robin Wilson, Director of PR and Social Media at McCann Manchester, wonders...
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10 January, 2011
- Source:
McCann Manchester
The International Consumer Electronics Show (CES) is the world’s largest consumer technology trade show and educational forum. It’s one of the essential resources helping companies understand new technology and expand their businesses. Mark Jackson, Chief Technology Catalyst for McCann Worldgroup, discussed five key themes that emerged from this year’s event.
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05 January, 2011
- Source:
McCann Manchester
So the government is going to measure our happiness. And a new charity is being launched, ‘Action for happiness’, inviting us to ‘Join the movement. Be the change.’ Oh, and the BBC wants us to have a go at the ‘Happiness Challenge’.
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