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IS THE CONVERGENT GENERATION DISCONNECTING FOR 'ME-TIME'?

28 April, 2011 - Source: McCann Manchester

Jim Rothnie, New Business Director, asks   ‘Is The Convergent Generation Disconnecting For Me-Time?’

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iPad NAIL IN THE COFFIN OR SAVIOUR

21 April, 2011 - Source: McCann Manchester

On a recent business trip, Sharon Palmer, Head of Media at Universal McCann Manchester , found herself in a curiously awkward position at breakfast time.

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RIGHT TIME AND PLACEMENT

18 April, 2011 - Source: McCann Manchester

On February 28th, behind TV Chef Phil Vickery’s left elbow was a coffee maker that made history. Nescafé paid to place their Dolce Gusto machine in This Morning, the first instance of paid product placement on British commercial TV. After the industry rumours (will Philip and Fern actually take a...

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CONVERSATION STOPPER - THE CONSEQUENCES OF THE ASA REGULATING THE DIGITAL ENVIRONMENT

24 February, 2011 - Source: McCann Manchester

On March 1 2011, the Advertising Standards Authority (ASA) will regulate online content, including marketing activities in social media, by extending the CAP code to all online content in the control of a brand or organisation. Robin Wilson, Director of PR and Social Media at McCann Manchester, wonders...

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TECHNOLOGY TRENDS FOR 2011

10 January, 2011 - Source: McCann Manchester

The International Consumer Electronics Show (CES) is the world’s largest consumer technology trade show and educational forum. It’s one of the essential resources helping companies understand new technology and expand their businesses. Mark Jackson, Chief Technology Catalyst for McCann Worldgroup, discussed five key themes that emerged from this year’s event.

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THE HAPPINESS CHALLENGE

05 January, 2011 - Source: McCann Manchester

So the government is going to measure our happiness. And a new charity is being launched, ‘Action for happiness’, inviting us to ‘Join the movement. Be the change.’ Oh, and the BBC wants us to have a go at the ‘Happiness Challenge’.

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