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News

JOCKEY SAM THOMAS HEADS UP CROSSCOUNTRY CHELTENHAM CAMPAIGN

10 March, 2011 - Source: McCann Manchester

McCann Manchester has teamed its client CrossCountry with Gold Cup winning jockey, Sam Thomas to launch a campaign to drive people off the roads and onto the train when travelling to the Cheltenham Festival this year to ease the notorious congestion that surrounds the event.

McCann Manchester has teamed its client CrossCountry with Gold Cup winning jockey, Sam Thomas to launch a campaign to drive people off the roads and onto the train when travelling to the Cheltenham Festival this year to ease the notorious congestion that surrounds the event.

Over the last three years of supporting the event, CrossCountry has helped to ease road congestion around Cheltenham by encouraging over 45,000 race-goers to switch to the train with the incentive of dedicated extra services.

This year CrossCountry has teamed up with Gold Cup winning jockey, Sam Thomas to highlight the benefits of travelling by train through a tailored campaign targeting Race-goers. The campaign includes adverts on Cheltenham Racecourse Radio teamed with a National and Regional PR and Social Media campaign.

As part of the campaign Sam Thomas talks exclusively to CrossCountry in a behind the scenes interview giving his top tips for the coming meet and promoting the travel by train campaign www.youtube.com/user/crosscountry1 .

Stuart Henry, External Communications Manager at CrossCountry comments: “As the official travel partner for Cheltenham Festival we wanted to raise awareness of the benefits of travelling by train, not only for the passenger but for the town as well.

“We are running dedicated extra services from Birmingham, Bristol and Derby as well as 94 regular services during the festival week and are hoping through our campaign to take almost 15,000 race-goers off the roads and on to a train over the four day event.”

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