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  • AA Firsts

American Airlines 'Firsts'

Client: American Airlines
Brand: American Airlines

UNIVERSAL McCANN MANCHESTER FLIES BACK TO THE SIXTIES WITH AMERICAN AIRLINES TO CELEBRATE LAUNCH OF MADMEN SERIES 5

Universal McCann Manchester has teamed up with Sky TV to celebrate the launch of the fifth series of Mad Men Tuesday March 27 on Sky Atlantic for its client American Airlines.

The commercial breaks in the first two episodes are set to feature ads from the 1960s and the McCann team has been working with American Airlines to trawl the archives to find an authentic commercial from the period.

American Airlines is set to line up alongside a number of iconic brands in the breaks with a full colour commercial created in 1968.

The commercial, entitled ‘Firsts’, highlights the fact that American Airlines were the first to market with a number of aviation initiatives. These include the first airline to run a Stewardess College, the first airline to provide credit and the first airline to use computerised check in.

Commenting on the launch, Richard Johnston Head of TV for Universal McCann Manchester said, “We felt this was a great opportunity to celebrate the heritage of the American Airlines brand in a highly relevant piece of programming.

“We’ve been working closely with both American Airlines and Sky to find a commercial that perfectly captures the mood of the era’’

Steve Davis, American Airlines Marketing Director EMEA, said ‘‘We are delighted to be involved with this initiative as it provides an opportunity to showcase our historical advertising, which is then a great segue into the present day with our Kevin Spacey/Individual campaign currently on air. Mad Men is the perfect environment to be aligned with from a vintage point of view’’.

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