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Driving Growth in Grocery for Aldi

Client: Aldi
Brand: Aldi

A credible and memorable integrated campaign across TV, press, outdoor, in-store and online aimed to drive new customer footfall for Aldi by changing perceptions of the brand. It showed inspiring, quality food and made the brand likeable by developing an empathetic and entertaining tone of voice. In addition, weekly campaign activity delivers a dynamic, retail promotional calendar. Results are a significant increase in sales growth and a 20 per cent increase in the number of UK households using Aldi to 1.026m.

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