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  • Smyths Toys Superstores

IF I WERE A TOY - EXPERIENCE THE MAGIC FROM SMYTHS TOYS SUPERSTORES

Client: Smyths Toys
Brand: Smyths Toys

Here at McCann Manchester we’ve been all work, and play, creating our new integrated brand campaign for Smyths Toys Superstores. Featuring a parody of the Beyoncé track ‘If I were a boy’ and our loveable new character Oscar, it captures the overwhelming excitement of when a kid walks into a Smyths Toy store.

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