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Liverpool ONE - Life Styled

Client: Liverpool One
Brand: Liverpool One

Creating ‘Life Styled’ for Liverpool ONE

 

McCann Manchester delivered a jaw-dropping 19 per cent increase in year on year sales for Liverpool ONE in 2010/2011, with a creative campaign that oozed style.

The agency was tasked with converting high awareness of Liverpool ONE following its launch into increased footfall from outside the immediate Liverpool catchment area. 

Building an emotional connection to the brand was crucial and unique research among the target audience helped drive the creative. ‘Life Styled’ attracted high value style seekers by showing them how they could be transformed to become more stylish simply by being there.

Across November, December 2010 and January 2011 the campaign achieved a YOY sales uplift of over £7.9m.

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