19 September, 2011
- Source:
Mike Colling & Company Limited
This is the story of rebuilding a subscriber base and revitalising one of Britain’s best loved and most important brands. It’s a story of a journey that has taken six years to date, that has at its heart direct marketing discipline and data insights that readers will recognise. But it...
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28 June, 2011
- Source:
Mike Colling & Company Limited
Adding new media channels to a successful campaign helped the Salvation Army recruit significantly more new donors and maintain exceptionally high returns on investment.
Integrating those new channels allowed them to take even larger steps forward, both in volumes of new donors, and in returns from current donors.
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15 June, 2011
- Source:
Mike Colling & Company Limited
Project Background
The financial crisis may appear to have ended, but its influence on the financial market is still evident, especially when it comes to credit availability. Consumer credit is only starting to become available again. After the last two years of virtually desert like conditions lenders are starting...
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