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The little black book - Momentum Worldwide Appoints Global CMO

13 February, 2014 - Source: Momentum

Today, Momentum Worldwide announces the appointment of Luke D’Arcy to the position of global Chief Marketing Officer. The role will...

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Decision Marketing - Momentum hands D’Arcy global job

12 February, 2014 - Source: Momentum

Momentum Worldwide has promoted Luke D’Arcy – the former Euro RSCG KLP new business director – to the role of...

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Bdaily Business - Women’s sport – the future of brand sponsorship by Lynsey Holbrook

12 February, 2014 - Source: Momentum

 In 1999 the Sports Sponsorship Advisory Council published a Government-funded report urging sportswomen to ‘play the sex appeal card’ to...

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The Drum - Momentum Worldwide promotes Luke D’Arcy to global chief marketing officer

11 February, 2014 - Source: Momentum

Momentum Worldwide has promoted Luke D’Arcy to become global chief marketing officer, succeeding Kevin McNulty who was recently named president...

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Sport Business International: Women's Sport: Act Now by Lynsey Holbrook

10 February, 2014 - Source: Momentum

Lynsey Holbrook, Sponsorship Director at integrated marketing agency Momentum UK, explains why the opportunities around women’s sports increase after every...

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Fourth Source - The two faces of shopper behaviour by John Saxon

27 January, 2014 - Source: Momentum

The increasing irrelevance of gender based marketing After years of campaigning, petitions and studies, many retailers last year removed...

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The Wall - The increasing irrelevance of gender-based marketing by John Saxon

23 January, 2014 - Source: Momentum

 After years of campaigning, petitions and studies, many retailers last year removed all gender specific marketing in their toy departments,...

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AD WEEK: Live Events Are King for Getting People to Recommend and Buy Brands

13 November, 2013 - Source: Momentum

 Music makes people feel the most positive.

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