As a building society, and hence an institution wholly owned by its members, Nationwide wanted to demonstrate its difference by building active participation into its web experience. So MRM Meteorite conceived and built ‘Your Nationwide’ – an explicitly user-focused section of www.nationwide.co.uk which replaced the outdated Members’ Zone section.
‘Your Nationwide’ is a unique forum within the highly cautious financial sector, inviting user-generated content such as ratings, comments, complaints, submissions for service improvements and new conversation topics.
The site also thanks Nationwide members by means of a Visa rewards scheme and updates them on Society developments and industry news.
http://your.nationwide.co.uk