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Events

The Networked Economy: From Me to We

25 May, 2012 - Source: Outside Line

Friday 25th May 8.30am-10am at The Hospital Club

Outside Line Presents…

The Networked Economy: From ‘Me’ to ‘We’

A breakfast seminar for forward-thinking marketers exploring the rise of the 'networked economy' and its impact on contemporary brand marketing.

  • Beck's video thumbnail
    Beck's video thumbnail

This new social landscape will be explored in relation to three seminal marketing books.

Outside Line’s planning director, Ronnie Crosbie, has digested marketing’s three seminal texts so that you don’t have to. His key findings from Alan Moore’s No Straight Lines, Joseph Pine & Kim Korn’s Infinite Possibilities and Alex Bogusky & John Windsor’s Baked In, are crucial to helping brands successfully navigate today’s ‘networked economy’.

Come to The Hospital Club on 25th May to hear Ronnie explain how the Internet has redefined ‘me’ as ‘we’. He will look at the historical shifts that have returned us to a society that prizes word-of-mouth networks (“The Networked Economy”), how marketing has evolved way beyond product message communication, and will offer recommendations on how brands can adapt to our new social economy.

“The companies that perform best over time build a social purpose into their operations that is as important as their economic purpose.” Harvard Business Review, November 2011

To reserve your place, please email: sarah.blissett@outsideline.com

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