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Looking After Your World

Client: British Gas Ltd
Brand: British Gas

Challenge

We've worked with the UK's leading utility provider since 2009 to define and establish their social media presence, securing their position as the only energy company to feature in the top 100 social brands of 2010.

Our ongoing digital commitment to achieve British Gas's company objectives ensures the brand is synonymous with their corporate philosophy of "We're Listening."

Strategy

We have ensured that social media continues to highlight the company's commitment to sustainability, innovation, community projects and British Swimming.

The British Gas Facebook, Twitter, Youtube and Blog are all crucial in supporting the various areas of the vast business. We created the British Gas Newsroom as the destination to drive to from our wider social engagement on the aforementioned channels.

The Newsroom enables British Gas to tackle any topical issues which may affect the energy market and also the broader brand activities and values. The service has become crucial in allowing customers to engage in real debate around issues that matter to them, showing British Gas is a brand willing to listen to people's concerns.

The summer 2011 Big Dip highlighted British Gas's commitment to British Swimming. We provided a Facebook hub to support the event as an online destination for participants, while also providing information and content about The Big Dip. People could post shareable moments, increasing engagement and encouraging mass participation.

Results

We have been able to significantly increase brand awareness and brand positioning in relation to the company's objectives through social channel management.

  • Since its launch in March 2010, the British Gas Newsroom has had over 300,000 views.
  • The Facebook page has had over 45,000 'Likes'.
  • The videos we have posted on YouTube have had over 300,000 views. 

 

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