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Marketing to women. Why do 91% of women think that advertisers don't understand them*?

26 June, 2012 - Source: Palmer Hargreaves

As the old saying goes, men are from Mars, women are from Venus. But when 85% of consumer products are bought by women*, is it time marketers took a trip to Venus?

Marketing abroad. Make sure you understand category and customer differences in each market; you might be surprised!

29 May, 2012 - Source: Palmer Hargreaves

If you’re selling products that are functionally the same the world over and are essentially marketed as such (eg consumer goods like a phone, a TV or a toaster) then you’re in luck. In our experience, it’s the areas of Services marketing and B2B marketing when things become more complex....

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