Fruit Logistica is the World's Leading Trade Fair for the Fresh Fruit and Vegetable Business and is the leading international meeting place of the fresh produce trade. More than 2,400 companies from across the entire fresh produce value chain attend– including global players as well as small and medium-sized suppliers from all around the world.
What was the Challenge?
To position Bayer CropScience as a facilitator in the food chain in a ‘me too’ environment
What was the Connection?
PH developed a ‘Dialogue’ strategy via use of iPads and the development of a new booth concept.
What were the Results?
High levels of traffic at the Bayer stand