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Who sounds best? RadioGauge's Top 10 Scoring Radio Ads from Q1 201

17 June, 2011 - Source: Radio Advertising Bureau

When we take out RadioGauge presentations to advertisers and agencies, one of the questions that we often get asked is to name the best radio adverts that have been on air recently. Now we all have our personal opinions (Vodafone’s Freebees for me) but why settle for just my choice...

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7 great reasons for you to make Radio your medium of choice

17 June, 2011 - Source: Radio Advertising Bureau

1. Radio offers efficient targeting Radio targets audiences efficiently because different stations attract different listeners – Kerrang listeners are worlds apart from Classic FM listeners etc.This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that...

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May 2011 Newsletter

31 May, 2011 - Source: Radio Advertising Bureau

Radio advertising is a creative discipline & whether you are writing it, planning it, measuring it or just wanting to know more about it, it's helpful to look at inspiring examples to give you a sense of what's possible, so take a look at our latest selection of case studies....

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Britain Loves Radio

30 May, 2011 - Source: Radio Advertising Bureau

We want to hear about why you love radio and how it makes you feel, so post your comments/photos/videos on our wall and we'll reward the best posts with fantastic prizes. http://www.facebook.com/pages/Britain-Loves-Radio/146386735430465

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How Radio Mobilises People through the Purchase Funnel

17 March, 2011 - Source: Radio Advertising Bureau

Over the last three years, the Commercial Radio industry has invested over a million pounds via the RAB into bespoke research projects and RadioGauge to demonstrate the effectiveness of radio to individual advertisers. Whilst we are unable to publish the specific results for individual brands, ‘Making Waves’ aggregates the data...

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Radio: The Online Multiplier

01 January, 2010 - Source: Radio Advertising Bureau

This is an intriguing report because it addresses a very hot topic in the online advertising business. The polite way of expressing this is: how to raise – or even maintain – brand awareness in a world dominated by generic search?

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