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Who sounds best? RadioGauge's Top 10 Scoring Radio Ads from Q1 201

17 June, 2011 - Source: Radio Advertising Bureau

When we take out RadioGauge presentations to advertisers and agencies, one of the questions that we often get asked is to name the best radio adverts that have been on air recently. Now we all have our personal opinions (Vodafone’s Freebees for me) but why settle for just my choice when we can let the 5,900 RadioGauge respondents from Q1 this year be the judges. We haven’t measured every radio ad that’s been on air this year but of the 33 we tested using our 5I’s framework here are the top ten scoring ads in reverse order:

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