We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]

Insights

Sort by

BRANDED CONTENT: 100% PROOF

11 February, 2014 - Source: Red Bee Media

This blog was in danger of being derailed by Ron Burgundy quotes (addictive), so let’s start with one: ‘I love scotch. Scotchy, scotch, scotch. Here it goes down, down into my belly...’

Read more

10 CONTENT PREDICTIONS FOR 2014

22 January, 2014 - Source: Red Bee Media

This won’t be the first set of predictions you’ve read this year, but it may just be the most life changing, as 2014 is set to be the year content marketing comes of age.

Read more

CONTENT MARKETING IN 2013: THE GOOD THE BAD AND THE WEIRD

17 December, 2013 - Source: Red Bee Media

And so this is Christmas, and what have you done? Another year over, a new one just begun... Hold on John, not yet.

Read more

WHEN IS AN AD NOT AN AD?

09 December, 2013 - Source: Red Bee Media

The turkeys might be thinner this Christmas, but the ads are definitely fatter.

Read more

DO BRANDS REALLY NEED TO BE PUBLISHERS?

09 December, 2013 - Source: Red Bee Media

Nick Blunden from The Economist was spot on a few weeks back. He was presenting at the Content Marketing Association Summit 2013 and stated that ‘brands do not need to become publishers’. 

Read more

WHITE PAPER: THE DISCIPLINE OF PLANNING AND EVALUATING CONTENT

12 November, 2013 - Source: Red Bee Media

Many brands are now entering the content marketing fray, with varying degrees of success.

Read more

GETTING SERIOUS ABOUT CONTENT MARKETING

12 November, 2013 - Source: Red Bee Media

“Brands will get serious about planning content marketing” – Will Davis

Read more

BREAKING THE CYCLE OF DISTRACTION

12 June, 2013 - Source: Red Bee Media

“Distracted from distraction by distraction” – TS Eliot   In recent years, neuro-scientists have been paying attention to how our cognition is changing as a result of the digital age.

Read more

THE FIVE ACTS OF BRAND STORYTELLING

23 May, 2013 - Source: Red Bee Media

There has been a lot of discussion in the branded content community since Jaguar launched the full-length version of its short film Desire.

Read more

BETTER THAN THE FILM

07 May, 2013 - Source: Red Bee Media

Recently on a long haul flight I decided to watch Jack Reacher, the Tom Cruise thriller based on novels by Lee Child.   Now my critical tolerance levels on plane trips are unusually high, so it takes a pretty rotten film for me to be underwhelmed to the...

Read more
Your session will expire in xx.xx
Continue or Log Out