07 May, 2013
- Source:
Red Bee Media
Recently on a long haul flight I decided to watch Jack Reacher, the Tom Cruise thriller based on novels by Lee Child. Now my critical tolerance levels on plane trips are unusually high, so it takes a pretty rotten film for me to be underwhelmed to the...
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14 March, 2013
- Source:
Red Bee Media
Content? Yup. It seems we’re all pretty much agreed on that now. While a few years ago we were one of only a few voices predicting the future of brands as broadcasters, now it’s taken as given. But the question that no-one seems to be answering is how on earth...
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22 January, 2013
- Source:
Red Bee Media
Lots of brands are keen to make content, but don’t know what it should be about or how to make it distinctive.
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26 November, 2012
- Source:
Red Bee Media
The world is becoming increasingly televisual. Cisco Systems predict that 90% of the world’s data will be video by 2014. The advance of this frontier was marked on a recent expedition to The City where I was amazed to see that even the litter bin posters were video format!
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13 November, 2012
- Source:
Red Bee Media
At the moment everyone in the marketing world is talking about content
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13 November, 2012
- Source:
Red Bee Media
If Myspace has been a social network on the wane since the late noughties, why is everyone so interested in its relaunch?
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04 September, 2012
- Source:
Red Bee Media
The recent explosion of content, content distributors and platforms, means maintaining loyalty is more difficult than ever for network and channel brands. These days, flagship programmes and ‘talent’ brands are often the ones who hold the viewer relationship and loyalty, not them. So what does this mean for broadcast...
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04 September, 2012
- Source:
Red Bee Media
Like everyone else, I’ve been blown away by Channel 4’s campaign for the Paralympics. It’s a shoo-in to win a Team GB-level of Gold awards. But I think it’s more than a beautifully made commercial - it’s also one of the smartest bits of strategic thinking I’ve...
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02 August, 2012
- Source:
Red Bee Media
As you settle down to enjoy the London Olympics, spare a thought for those enthusiasts following the very first Games of the modern era. Back in 1896 the reports from Athens took four days to reach the UK - and even then sports fans had no choice but to...
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27 June, 2012
- Source:
Red Bee Media
Who watched Sunday’s England match on catch up? Of course you wouldn’t have dared. Not only would you have missed out on the Monday morning banter/blues but it’s now nearly impossible to avoid spoilers from Twitter, Facebook and YouTube.
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