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Content Highlight of the Week: Blah Airlines

24 October, 2014 - Source: Red Bee Media

 It's an old advertising trick to promote your product by dramatising the poor performance of a fictional competitor. But in this week's highlight, Virgin America has taken the technique to a whole new level combining pure realism and some odd illustrative representation to present the full unadulterated horror...

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IS IT CONTENT, OR IS IT JUST AN AD?

22 October, 2014 - Source: Red Bee Media

Every week the content marketing ninjas at Red Bee seek out and write about the most noteworthy example they can find of the craft.

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CONTENT HIGHLIGHT OF THE WEEK: JAGER ON ICE

17 October, 2014 - Source: Red Bee Media

This week's main highlight features a rock band from London playing a gig on a not-quite-stable iceberg in sub zero conditions just off the coast of Greenland.

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CONTENT HIGHLIGHT OF THE WEEK: SARAH CLOSES THE GAP

10 October, 2014 - Source: Red Bee Media

For the past year we've reviewing the best of the week's branded video content, from any brand or agency, on our website. Now we're sharing it with you on Haystack too. Check out the back catalogue here .

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MAKE CONTENT LIKE A GIRL

02 October, 2014 - Source: Red Bee Media

 With Facebook’s Sheryl Sandberg calling for more ads that celebrate women , half of the office reading Lean In (you can guess which half), and a recent glut (or perhaps a more feminine 'flurry') of content targeting women, we thought it was apposite to draw attention to the growing...

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BRANDED CONTENT: 100% PROOF

11 February, 2014 - Source: Red Bee Media

This blog was in danger of being derailed by Ron Burgundy quotes (addictive), so let’s start with one: ‘I love scotch. Scotchy, scotch, scotch. Here it goes down, down into my belly...’

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10 CONTENT PREDICTIONS FOR 2014

22 January, 2014 - Source: Red Bee Media

This won’t be the first set of predictions you’ve read this year, but it may just be the most life changing, as 2014 is set to be the year content marketing comes of age.

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CONTENT MARKETING IN 2013: THE GOOD THE BAD AND THE WEIRD

17 December, 2013 - Source: Red Bee Media

And so this is Christmas, and what have you done? Another year over, a new one just begun... Hold on John, not yet.

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WHEN IS AN AD NOT AN AD?

09 December, 2013 - Source: Red Bee Media

The turkeys might be thinner this Christmas, but the ads are definitely fatter.

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DO BRANDS REALLY NEED TO BE PUBLISHERS?

09 December, 2013 - Source: Red Bee Media

Nick Blunden from The Economist was spot on a few weeks back. He was presenting at the Content Marketing Association Summit 2013 and stated that ‘brands do not need to become publishers’. 

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