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10 CONTENT PREDICTIONS FOR 2014

22 January, 2014 - Source: Red Bee Media

This won’t be the first set of predictions you’ve read this year, but it may just be the most life changing, as 2014 is set to be the year content marketing comes of age.

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3 KEY TV TRENDS TO WATCH FROM THE CONSUMER ELECTRONICS SHOW

16 January, 2012 - Source: Red Bee Media

  The Consumer Electronics Show in Las Vegas provides a key indicator of hot trends in the TV industry each year - although the final results can be hit or miss. This year has seen some particularly interesting...

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APPLE TV HAS CHANGED THE RULES. AGAIN.

08 March, 2012 - Source: Red Bee Media

So, in the end, it wasn’t the revolutionary moment that “changed everything” for TV. But the subtle improvements to Apple TV, announced at the company’s event yesterday, mark a deliberate desire to extend the influence of the Apple ecosystem into your living room and onto the main screen.

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ATTENTION, FAMILIARITY & CONTEXT: CREATING A MODEL FOR SOCIAL TV, PART 2

15 June, 2012 - Source: Red Bee Media

In my previous post I suggested that creating great successful social TV experiences has 3 key requirements. Using this social TV model, there is immediate territory that social second screen experiences should occupy:

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AUDIENCES ARE VOLUNTEERS, NOT CAPTIVES

26 November, 2012 - Source: Red Bee Media

The world is becoming increasingly televisual. Cisco Systems predict that 90% of the world’s data will be video by 2014. The advance of this frontier was marked on a recent expedition to The City where I was amazed to see that even the litter bin posters were video format!

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BETTER THAN THE FILM

07 May, 2013 - Source: Red Bee Media

Recently on a long haul flight I decided to watch Jack Reacher, the Tom Cruise thriller based on novels by Lee Child.   Now my critical tolerance levels on plane trips are unusually high, so it takes a pretty rotten film for me to be underwhelmed to the...

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BRANDED CONTENT: 100% PROOF

11 February, 2014 - Source: Red Bee Media

This blog was in danger of being derailed by Ron Burgundy quotes (addictive), so let’s start with one: ‘I love scotch. Scotchy, scotch, scotch. Here it goes down, down into my belly...’

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BREAKING THE CYCLE OF DISTRACTION

12 June, 2013 - Source: Red Bee Media

“Distracted from distraction by distraction” – TS Eliot   In recent years, neuro-scientists have been paying attention to how our cognition is changing as a result of the digital age.

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CAN BRANDS MAKE COMPELLING LIVE TV? OR SHOULD THEY LEAVE IT TO THE WANNABE POP STARS?

27 June, 2012 - Source: Red Bee Media

Who watched Sunday’s England match on catch up? Of course you wouldn’t have dared. Not only would you have missed out on the Monday morning banter/blues but it’s now nearly impossible to avoid spoilers from Twitter, Facebook and YouTube.

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CAN SOCIAL TV CHANGE HOW TELEVISION IS MADE?

14 March, 2012 - Source: Red Bee Media

Imagine your tweets about a TV show dictated its production. Don’t like a character? Tweet him into a coma.

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