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RKCR/Y&R has been described as ‘The Nation’s Favourite Advertiser’. We create famous and effective campaigns for heart of the nation brands, from Lloyds TSB, to M&S and the BBC. In fact, over 99% of the UK adult population have consumed something we advertise in the last month.


We are a full-service creative agency. Through research, strategic analysis and idea development, we are able to develop and execute 360-degree communications plans – ensuring that we are focused on media-neutral communication ideas, rather than advertising executions.

Creativity is at the heart of our culture. We are delighted to have been one of the UK’s most creatively awarded agencies in recent years – including winning two BAFTA Awards.

Whilst working with us, digital comes as standard. In fact, in 2011 our industry-leading innovative digital work, combined with our impressive expertise and specialist knowledge, led to us being named as both NMA's and Revolution Magazine's digital agency of the year.

One of our core beliefs is selling hard, but with heart. This has led us to being voted the UK’s most effective creative agency in 2012 by clients. It has also earned us more effectiveness awards across more categories in the last six years than any other UK agency. It’s that focus on effectiveness and accountability, more than anything else, that has led to the depth and longevity of relationships we have at the most senior levels of our clients’ business.



  • Vodafone UK Ltd
  • Lloyds Banking Group
  • Land Rover
  • Marks & Spencer Group Plc
  • BBC Worldwide
  • Virgin Atlantic Airways Ltd
  • Holland & Barrett Retail Ltd
  • Home Office
  • Premier Inn
  • Danone Waters (UK & Ireland) Ltd
  • Revlon
  • Oxfam
  • Bel UK Ltd
  • Ferrero UK Ltd
  • Dell Corporation
  • Danone UK Ltd
  • Colgate Palmolive


  • Automotive
  • Business to Business
  • Charities
  • Clothing
  • Confectionary
  • Cosmetics & Toiletries
  • Drink - Alcoholic
  • Financial Services
  • Food
  • Government
  • IT
  • Retail
  • Small Electrical Appliances
  • Telecoms
  • Travel and Tourism
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