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RKCR/Y&R (more affectionately known within the industry as Rainey Kelly) is an award-winning, full service creative agency and home to some of the nation’s biggest and best-loved brands.

Our purpose is to create ideas that embed brands in mainstream culture for the commercial advantage of our clients. Which is why 99.7% of the British population consumes something we advertise every single month.

This means transforming marketing into content that people are proud to participate in and share with their friends and family.

In short, we create Cultural Capital.




  • Marks & Spencer Group Plc
  • BBC
  • BBC Worldwide
  • Bank of Scotland
  • Premier League
  • Chanel
  • First Choice
  • Thomson
  • Lombard Odier
  • Emirates
  • Danone UK Ltd
  • Colgate Palmolive
  • Volvic
  • Holland & Barrett Retail Ltd
  • Baxters
  • Oxfam
  • The Royal British Legion
  • Visit Britain
  • Great Britain
  • Breast Cancer Now
  • British Paralympics Association
  • Home Office
  • The Laughing Cow
  • Boursin
  • Leerdammer
  • Bel UK Ltd
  • Lavazza
  • Ferrero UK Ltd


  • Automotive
  • Business to Business
  • Charities
  • Clothing
  • Confectionary
  • Cosmetics & Toiletries
  • Drink - Alcoholic
  • Financial Services
  • Food
  • Government
  • IT
  • Retail
  • Small Electrical Appliances
  • Telecoms
  • Travel and Tourism
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