We're really proud to have launched our new work for the BBC.
A 60" version of the full 2.40" 3D animation was played on Sunday night at half time during the final of the Euros.
The ad shows the UK as a giant stadium with Olympic athletes preparing and competing in quintessential British landscapes to convey how the BBC will give you a front row seat to the games wherever you are in the country.
We asked Elbow to write and compose 'First Steps' the music that accompanies the ad. The track will be available as a digital download from the 27th of July with all profits going to Children in Need and Sport Relief.
We have also created posters, radio trails, digital display banners, webpage assets and album artwork to accompany the campaign.