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BER

Client: SEAI (Sustainable Energy Authority of Ireland)
Brand: SEAI (Sustainable Energy Authority of Ireland)

Building on the research carried out from the 2010 campaign, develop a new TV ad and online campaign to raise awareness of why Renters should ask/insist on seeing a Building Energy Rating certificate (BER).

We simply tapped into the creative positioning, that the less efficient your home is the more it will cost you to run. We delivered this message via a visually impactful animatic style to deliver cut-through and a strong, memorable message.

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