We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]


Psychology of Brand Experience: How brand thinking can turn “digital first” into “customer first”

22 February, 2017 - Source: Rufus Leonard

Rufus Leonard’s proprietary Brand Experience Index shows how brands can accelerate business transformation
By Laurence Parkes, Chief Strategy Officer, Rufus Leonard
Brands should focus on clearly communicating their brand purpose in order to address issues around customer expectations. However, in a rush to become digital-first, many businesses are forgetting the fundamentals of brand and marketing and neglecting the importance of creating a differentiating experience. This talk will focus on why businesses should be “brand-first digitally-enabled” as opposed to “digital first”.
Wednesday 22nd February, 2017
Doors opens 8.30am for breakfast
Talk starts 9am
Rufus Leonard, The Drill Hall,
57a Farringdon Road, London


Your session will expire in xx.xx
Continue or Log Out