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Events

Psychology of Brand Experience: How brand thinking can turn “digital first” into “customer first”

22 February, 2017 - Source: Rufus Leonard

Rufus Leonard’s proprietary Brand Experience Index shows how brands can accelerate business transformation
 
By Laurence Parkes, Chief Strategy Officer, Rufus Leonard
 
Brands should focus on clearly communicating their brand purpose in order to address issues around customer expectations. However, in a rush to become digital-first, many businesses are forgetting the fundamentals of brand and marketing and neglecting the importance of creating a differentiating experience. This talk will focus on why businesses should be “brand-first digitally-enabled” as opposed to “digital first”.
 
 
When:
Wednesday 22nd February, 2017
Doors opens 8.30am for breakfast
Talk starts 9am
 
Where:
Rufus Leonard, The Drill Hall,
57a Farringdon Road, London
EC1M 3JB

 

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