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People

Peter Barker

Peter Barker

Chief Technology Officer

Peter leads Rufus’ 30-strong tech team – a team that has made the agency amongst the leaders in best practice in the UK.

One of his main tasks is making sure these expertly engineered technology solutions are implemented as seamlessly as possible so our creative and UX teams are ready for action at all times. He has an
overall responsibility for our technology platform choices and the process and standards which underpin how we build, run and support these solutions for our clients - from online communities through to complex transactional business systems.

A lover of all things online since the web’s inception, Peter built his first website in 1994 and, after a stint working for companies developing ICTs in the old USSR, came to London in 1998 to help us broaden our digital thinking. As a developer, he was instrumental in
creating Lloyds’ first ever online banking service, and was also a key figure in the set-up and execution of online retail platforms for Smart and Mercedes-Benz – another first at the time.

Peter has a degree in business psychology and a masters in multimedia systems, and joined the board in 2010. 




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