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Creating a racing online atmosphere for the fans

Client: Williams
Brand: Williams

  • 34% reduction in bounce rate

  • 55% increase in visits to 3 or more pages

  • x5 multi award winning 


Williams needed an online presence that was equally as impressive as its flair, passion and technology of Formula One racing. 


To deliver this, we overhauled its current web estate consisting of 19 websites and created one single domain providing tailored experiences for each audience group. The site was truly responsive so that fans could access real-time information on the go. To enhance the customer experience, we adopted a single sign-on system that allows users to log in using social accounts.

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