We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]
  • strapline
  • Hero
  • devices
  • 4up

Creating a racing online atmosphere for the fans

Client: Williams
Brand: Williams

  • 34% reduction in bounce rate

  • 55% increase in visits to 3 or more pages

  • x5 multi award winning 

Problem

Williams needed an online presence that was equally as impressive as its flair, passion and technology of Formula One racing. 

Solution

To deliver this, we overhauled its current web estate consisting of 19 websites and created one single domain providing tailored experiences for each audience group. The site was truly responsive so that fans could access real-time information on the go. To enhance the customer experience, we adopted a single sign-on system that allows users to log in using social accounts.


Your session will expire in xx.xx
Continue or Log Out