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Helping Britain Prosper

Client: Lloyds Banking Group
Brand: Lloyds Bank

In a time of economic crisis, and following their split from TSB, Lloyds Bank were rapidly losing trust from its customers. We performed one of our biggest rebrands transforming the bank into a trusted, sophisticated bank over night. The new visual identity was modern and forward facing whilst still keeping the heritage of the bank. We adapted colours, logos and typeface across the entire bank fascias and in store literature. 

The launch of the new brand was well received and we were credited for contributing to the £1billion turn around that the bank saw following the rebrand.

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