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Celebrating 250 years of Lloyds

Client: Lloyds Banking Group
Brand: Lloyds Bank

In June 2015, Lloyds' Bank celebrated its 250th birthday. As brand partner to Lloyds' Bank, we're very proud to say we were involved in marking their excellent achievement. We helped them to celebrate key moments in their history to engage and excited colleagues and customers whilst supporting their core brand purpose: Helping Britain Prosper. To ensure the work we created supported their brand purpose, we promoted their commitment to serving households, businesses and communities of Britain. We created toolkits which included a special regionalised anniversary newspaper 'Lloyds Bank News', a milestone film, customer competitions, digital content, window vinyls and a range of supporting collateral which were given out to the customers of Lloyds' Bank. We also created two colleague branch activation kits to build the employer brand. 

We received brilliant feedback from both employees and customers:

'I am proud to be a customer of Lloyds Bank for over 50 years, still with my original account no. beginning with 001'

'A really entertaining and informative video and so beautifully edited'

'It's so easy to forget all the positives that the Bank has brought to Britain and its communities. It was great to be a part of this and to feel really proud of our organisation'

'The effort and work put into the 250th anniversary is most certainly worth it, the branch looks transformed'

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