To generate PR for Internet Week Europe, Saint@RKCR/Y&R conducted an experiment where we pitted the wild imaginations of a group of 10 year old kids against the wisdom of the creative industry.
We took these two groups and wanted to see what their perception of the internet is, by way of scribble, drawing, or piece of art. The results were all uploaded to a website where the public could vote for the most imaginative images.
Within just 5 weeks, we had nearly 500 entries and over 78,000 unique visitors from 144 different countries. All without a penny spent on media or seeding. We've been featured on dozens of blogs and publications such as The Observer, The Metro (twice), Design Week, The FWA, Creative Review, Revolution and Campaign. With regards tweets and re-tweets, we lost count after 3 days. All of this for a project that cost less than £3,000 to design and build.
You can have a look at all of the submissions here.