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  • Soho Square
  • Beanzstalk
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The Heinz 'Beanzstalk'

Client: Heinz
Brand: Heinz

The Brief:

  • Create a Press Stunt / Experiential event to drive home the '1 of you 5 a day' key message
  • Also to promote the additional health benefits of eating Heinz beans as well as their versatility

 

The Solution:

  • A 20ft 'Beanzstalk' was erected overnight in Soho Square Gardens
  • Key media agencies (many of them digital) in the surrounding area
  • Highly trained Brand Ambassadors sampling the hot product as well as giving away 4 packs to take away along with recipe cards
  • QR codes to allow participants in the activity to check in on Foursquare and Facebook places. Alos a code that allowed for the download of a free brand app tying in the current ATL activities with the event
  • Highly visible branding elements to maximise OTS
  • Soft seating area to encourage dwell time
  • Viral film produced and edited for release the same day

 

The Result:

  • Over 7000 samples given away
  • Additional OTS reach of 129,600
  • WoM reach of 30,000
  • Print and online coverage
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