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Speck Products UK Facebook Launch

Client: Speck Products
Brand: Speck Products

The Brief:

Speck are a very cool Californian brand who make covers for iPhones, iPads, iPods, Macbooks, smart phones, e-readers and more. They wanted to celebrate the launch of their UK Facebook page and the imminent Olympic festivities by giving away limited edition 'Team GB' iPhone cases.

The Solution:

On day 1 we hit Brent Cross Shopping Centre in London. To tie in with the sports theme we gave away QR code medals and got participants to give us their best winners pose on a custom made Speck winner's podium. The images were then uploaded to Facebook for people to tag themselves in. We also got people to take part in a short sports trivia quiz on the iPads.

Day 2 and 3 saw the team hit the streets of Covent Garden. Again, we got people to pose with their new Speck case- one of either the limited edition 'Bobbies' or 'Guardsmen' - in front of a Speck Union Jack flag.

The team were in high spirits as the opening ceremony was due to go ahead on Day 2 and Olympic fever had officially hit town!

The Result:

  • 4,097 meaningful interactions achieved over the 3 live event days
  • OTS reach of 312,000
  • WoM Reach of 69,649
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