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Hello, we are SomeOne/Else

05 November, 2010 - Source: Else

We call what we do Experience Design and we’re here to join the dots

  • We’re here to join the dots
    We’re here to join the dots

Founded in 2010 SomeOne/Else are a digital agency that specialises in Experience Design and we are based in Shoreditch, London.


Expereince Design is the broad discipline that considers all channels that a consumer will use when engaging with a brand and employs skills in user experience (UX), interaction design, digital strategy and design research. From web to mobile, from desktop to voice and – of course – in real life environments too, wherever screens or connectivity serve the customer experience, you'lll find us working.


We work with small and large clients on a range of strategic and tactical digital related projects, and do so across the globe with clients in Europe, Asia and North America.


SomeOne/Else was started in November 2010 by Warren Hutchinson and while we’re still relatively new as an agency, the assembled team have got history and pedigree from some of Europe’s largest digital agencies.


We’ve held senior and strategic roles at the big agencies and we’ve run with the best of them, but now we’re smaller, more agile and more personal.

Our aim to stay small so that we remain agile, flexible, close-knit, creative and more importantly so that our clients get to work directly with the people they hired. We also want to stay small so that we stay focussed on the prize – doing great work.


We’re promising an experienced and senior hands-on team that produces the goods without the fuss and in every project our mission is to join the dots, so that no matter which channel a customer chooses to use, they get the experience that they deserve.


But above all we pride ourselves in the quality of our approach, our work and the experience that our clients have with us.


We’re experts in digital, in ideas, in interaction and in user-centred design and we work where consumers and brands come together to make sure that everything pulls in the right direction.

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