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Multichannel Booking Engine

Client: S7 Airlines
Brand: S7 Airlines

**Winner of DBA Design Effectiveness Award 2016**


Re-design S7’s online booking system, working across both web and mobile. Optimise the booking experience and reflect their brand repositioning.



S7 as a brand is bright, fresh, colourful modern and innovative. With that in mind we have chosen to translate the core brand identity into an interaction system that is there to support clarity and understanding, but retain a bright, fresh and colourful S7 branded look and feel.

A well designed booking process should be a seamless experience, one where visual design is there to aid clarity and understanding, to help the user to make the right decisions and travel through the process with ease… therefore the design should be unobtrusive helpful and essential.



We've designed the booking experience to be as straightforward, and easy to use as possible. 
A guided booking experience that recognises your choices and doesn't bombard you with options and customisations you don’t need.

The redesign contributed to 100% uplift in conversions - doubling the number of people booking a flight with S7.



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