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  • Kodak Film
  • Kodak

Reinventing Kodak's consumer photography app offer across mobile/tablet.

Client: Kodak
Brand: Kodak

BRIEF

We have been commissioned by Kodak to work with their in-house teams to reposition their consumer facing apps. Currently called Kodak Moments, the app allows users to create photo print products across the globe.

 

INSIGHT AND APPROACH

Kodak invented the first digital camera and were displaced by the combination of the digital revolution online and mobile technology. Kodak are a giant in the industry and can capitalise on that heritage to build an service infrastructure that reignites people’s relationship with the photos they take.

 

HOW WE ARE RESPONDING

We are working on the first Kodak app combining Capturing, Editing and printing that will be available in the Google Play Store in early 2015 with iOS and Windows versions due to follow. We are developing a number of exciting service ideas/product features that serve the very best in capture, curation and creation of photo based products.



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