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  • Put it all on black
  • Felt Games

A recognisably unique gaming experience for a unique gaming brand.

Client: Felt Games
Brand: Felt Games

BRIEF

The online casino gaming market can lack differentiation, same games, different house. Felt Games was preparing to launch some unique variants of blackjack, poker and roulette and they took the opportunity to develop a recognisable house style. As the game is distributed across the gaming network the game features, style of play and user experience deliver classic games in an ownable aesthetic for mobile and tablet use.

 

INSIGHT AND APPROACH

In gaming, authenticity and attention to detail is held in high regard, so when developing a house­-style for Felt, SomeOne/Else looked to the rich visual heritage of Vegas casinos of the 1950s – but sought to interpret it with a classic rather than kitsch eye. Every visual detail, from casino signage and interior decor, to the design of playing cards and clay chips carried a lot stylistic and nostalgic value.

 

THE SOLUTION

We created a striking design system for blackjack, poker and roulette variations, each with their own unique identities and nuances. The house style embodied Felt’s heritage of authentic styling and aspirational, real­-life casino experiences.



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