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  • Zhuck Head
  • Zhuck Animation
  • Zhuck Screens
  • Zhuck

A new attitude and approach for mobile banking in Russia.

Client: Zhuck
Brand: Zhuck

BRIEF

The challenge for Zhuck was to create a tool for entrepreneurs, investors, accountants and managers that focused on three key areas; profit & loss, invoices & payments and partners. The goal was to deliver a snapshot into the health of their business in a timely setting, motivating business decisions and avoiding the preoccupation with detail.

 

INSIGHT AND APPROACH

The app was designed for a Russian audience with differing expectations of interactions and cultural sensitivities. Their varying expectations of interactions and the typographic led approach required close dialogue with the client to ensure sentiment and intention were married.

 

THE SOLUTION

NB studio created a brand identity that Else implemented in close collaboration with Bank 24. The user interface built upon a subtle palette with sophisticated points of interaction. The character created a focus for typographically led insight, a person talking to you and questioning decisions rather than raw statistics.

 

Zhuck won a D&AD Pencil for Branding > Digital Brand Expression



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