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  • A responsive website for a payments revolution
  • URICA 1
  • URICA 2

A responsive website to present a unique B2B early payments platform to senior financial decision makers.

Client: URICA
Brand: URICA

"If you want to deal with an agency at top of their game on a global scale this is the one."

- Ian Fitz-Harris, Urica Limited


Approached by our friends at brand agency SomeOne, we were asked to help reĀ­launch URICA. We needed to illustrate a complex product as simply as possible whilst describing the full product offering clearly and succinctly for desktop and mobile.



URICA is an early payments platform. It replaces debt with cash, giving businesses the confidence that their suppliers will be able to grow with them. Both business and supplier sign up to URICA and agree and upload their invoices to the URICA platform. The supplier can deliver the goods, get paid by URICA on time, with the business paying back URICA according to their payment terms. The website acts as a conversion funnel for individually targeted Financial Directors and decision makers, so it was critical that there was a clear link between the CRM and landing page on the site to better ensure uptake.



Else worked with SomeOne to hone the messaging and designed a fully responsive site to detail their unique proposition and present the same content effectively on desktop, tablet and mobile.


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