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  • WeFarm Desktop + Mobile
  • The internet for people without the internet
  • WeFarm Phone
  • WeFarm

The Internet for people without the Internet.

Client: Cafédirect Producers Foundation
Brand: WeFarm


In November 2013, Else were appointed by Cafédirect Producers’ Foundation (CPF) to design WeFarm, a peer­-to­-peer knowledge sharing platform that connects smallholder farmers in developing countries using SMS. CPF came to Else with the challenge of turning their working proof of concept into a multi­-faceted digital platform; meaning those that have access to a digital device can get involved in any WeFarm conversation – even if it began with an SMS. To make knowledge on WeFarm accessible to everyone a unique translation system was also required to empower a community of bilingual micro volunteers to take 1 minute out of their day to translate a piece of knowledge.



It is estimated that only 7­10% of the 525 million smallholder farmers in developing countries have any kind of access to the internet – whereas 90% will have access to SMS. With low internet penetration in developing countries such as Kenya, Tanzania, Haiti and Peru, WeFarm connects thousands of farmers via their pre­-smartphone mobile phones.



WeFarm was soft launched on the 1st October 2014 in Tanzania. In collaboration with the CPF, Manifesto and Conker Group we have created a responsive web application and SMS service focussed on providing core functionality to enable farmers to create, manage, share and receive content, and for translators to easily translate content daily. This is the 1st phase of many to enable the CPF achieve their dream of reaching 100,000 farmers by the end of 2015.


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