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Insights

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Gap year travel for older consumers

14 March, 2012 - Source: SOUK

It’s probably no surprise that, as money and employment pressures have risen, the appeal of cutting free and enjoy a few months exploring other shores appears to be on the increase. Previously the preserve of the young and unencumbered, it’s now those in full time work who are often actively...

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SOUK Insight - Gramalies

12 January, 2012 - Source: SOUK

In this study we've delved deeper into the ' gramalies ' trend we identified in our original study, whereby grandparents are increasingly paying for and going on family holidays with their grandchildren. We've looked at the social and economic factors that may have caused this trend to emerge, what grandparents...

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