Warner is an adult’s only holiday experience. For the older holidaymaker it gives a chance to enjoy themselves with like-minded people and perhaps to do things they’ve never done before.
Shock horror, older people like to have fun too. In fact the older you are the less inhibitions you have and the more likely you are to let your hair down. They just need the right environment, with the right people around to feel relaxed and at ease.
This ad tell us that at this time of their lives, the kids have moved away, they have more time on their hands, so nows the time for a good time. Showing a group of friends really having fun over a weekends break, it shows older people as real people instead of clichéd grey haired stereotypes.
Campaign launched on Boxing Day 2011 with initial results to date exceeding client targets.