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Meet the locals

Client: Jersey Tourism
Brand: Jersey 2012

Truth

Jersey enjoys more actual hours of sunshine than anywhere else in the British Isles. It is also full of interesting local characters. These two things create an island with unique warmth to it.

Insight

Who better to show us the delights of Jersey than the locals. And if they still have things that excite them everyday and make them pleased they live there, then that speaks volumes about Jersey.

Emotion

We take these real locals, including world renowned local musician Nerina Pallot, and show what brightens up their day in Jersey. From great water sports to fantastic walks, it engages the audience on a much deeper level than the usual picture postcard tourism campaigns.

Success

The TV launched on Boxing Day and the press campaign is set to launch in January. Initial results indicate web visits are up 30% from last year.

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