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  • LOTUS EVORA -ITS NOT FOR YOU
  • LOTUS EVORA -ITS NOT FOR YOU

#ITSNOTFORYOU

Client: Lotus Cars
Brand: Lotus Evora

CLIENT CHALLENGE

How do you launch the new Lotus Evora 400 to ultra competitive ‘city boys’ who already get bombarded by supercar brands with far superior budgets?

CAPTIVATING THINKING

We told them it didn’t matter how wealthy you are, if you don’t possess the supreme agility needed to handle the new Evora 400 #itsnotforyou.

We developed an agility and reactions game based on the way the Air Force tests its pilots. Working with Bloomberg we created in-banner gamification, reaching our audience where they spend 12 hours a day. Only successful scores allowed their journey with Lotus to continue – while ‘fails’ were taunted to try again. 

At the microsite successful players could compete against financial hubs all over the globe with successful scores accessing more hidden Lotus content and pre-launch test-drives.To expand reach we tracked our players online – finding lookalike profiles to serve our #itsnotforyou challenge up to.

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