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  • DS e-magazine
  • DS e-magazine
  • DS e-magazine
  • DS e-magazine


Client: DS Automobiles
Brand: DS Automobiles


After 60 years of motoring partnership, DS is forging ahead into a new territory as a standalone brand, separate from Citroën. The new DS models herald a venture into the luxury segment, and Citroën wanted to build a separate customer relationship management framework purely for DS customers that epitomised the avant-garde elegance of the new DS Range.


Avant-garde elegance and CRM rarely fall into the same sentence – but it was imperative that our customers felt the same way about the DS and its accessories as they would about hand-designed furniture or bespoke apparel. We used technology to bring the world of luxury design truly to life through a fully interactive online style magazine. Our readers could step into the DS’s world, absorb content, shop at their leisure and soak up the brand's sophistication.

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