We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]
  • PICS WORTH A 1000 TWEETS
  • PICS WORTH A 1000 TWEETS
  • PICS WORTH A 1000 TWEETS

PICS WORTH 1000 TWEETS

Client: Marc Apsland Photography

CLIENT CHALLENGE

Marc Aspland, Chief Sports photographer for the Times and Canon Ambassador, is bringing out a hardback Sports book for Christmas called The Art of Sports Photography. This is a treasure trove of iconic sporting moments for sports fans, but competition this Xmas is fierce – sports biographies from Kevin Peterson and Roy Keane have had prolific PR coverage in the papers and will be Xmas bestsellers. 

CAPTIVATING THINKING

They say a picture is worth a thousand words, but Marc Aspland’s are worth so much more. They capture defining sports moments with such originality and spirit only a thousand tweets can do them justice. We developed code that would trace the thousands of tweets that people made around each of these sporting events and simultaneously pull them into a mobile optimised website where they became an actual part of one of six of iconic sporting images. Each image was finally made up of 1000 tweets.

We then tweeted the fans whose tweet we’d used thanking them for helping us create something iconic. We directed them to the site and suggested they re-tweet their new fame to their own followers. Anyone arriving at the site could add their own tweets or reply to the tweets they liked – re-lighting many of the sporting debates.

RESULTS

Our sports fans got what they wanted most: public recognition for their sporting insights. And by sharing their new fame they publicised Marc’s book to thousands of like-minded sports fans. Marc has now sold almost the entire print run, with a second print run planned.

Your session will expire in xx.xx
Continue or Log Out