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  • NIVEA MEN LIFE HACKS
  • NIVEA MEN LIFE HACKS

LIFE HACKS

Client: Beiersdorf
Brand: Nivea for Men

CLIENT CHALLENGE

Nivea Men wanted to bust the myth that skincare is elaborate and time consuming. However, they faced the problem of genuinely connecting with an audience who, to be honest, have a list of about a million things they find more interesting than moisturising.

CAPTIVATING THINKING

Life Hacks is a growing Internet phenomenon that has really captured men’s imagination. It’s a series of smart tips and cheats that get you ahead in life. Working quickly and decisively with our client we took ownership of the theme of the moment before any other brand, creating an attention grabbing film that links to a series of 20 more useful Life Hacks - that are as easy and effective as Nivea Men moisturiser. Thus completely dispelling the myth that skincare must be complicated and protracted, and reinforcing Nivea Men as a brand that really understands how to communicate with its audience.

RESULTS

With over a million views in the UK alone, the client has now decided to roll-out Nivea Life Hacks globally.

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