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Client: Peugeot Motor Company Plc


Technology can be a blessing and a curse for new car owners as research tells us that as cars get more sophisticated, fewer and fewer drivers feel confident in their basic car maintenance skills - a serious problem if they get into trouble on the road. So Peugeot challenged us to create a product that would give customers added value and simultaneously reinforce their reputation for technical innovation.


We researched both the most common and the most important challenges drivers face and developed a set of Top Tips videos giving Peugeot owners a working knowledge of how to take care of their new car, e.g. how to check their tyre pressure. 

Then, using Aurasma technology, we created a product that allowed drivers to access each tip, wherever they are, simply by scanning the relevant part of the car with their smartphone as a means of selecting the right video content – a neat way to make Peugeot useful and helpful for customers and to build brand love.

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