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  • NIVEA MAN OF THE MATCH

MAN OF THE MATCH

Client: Beiersdorf
Brand: Nivea for Men

CLIENT CHALLENGE

Nivea Men wanted to attract more men to moisturise as part of the re-launch of their Originals moisturiser range. Research tells us that the best way to change men’s attitudes is to create an emotional reason to try moisturising, and the best way to change men’s behaviour is to put the product into their hands. But sampling alone couldn’t achieve the scale we needed, and wouldn’t be enough to ensure a successful launch.

CAPTIVATING THINKING

We know that when you take a little care to look good on the outside, you feel good on the inside and you’re ready to perform at the top of your game. But we needed to deliver this message in a way our audience could relate to. 

Taking advantage of Nivea Men’s football credentials (official suppliers to the England Squad and the Dutch Eredivisie league) we dramatised the feeling you get from taking care of your skin and created our Man of the Match campaign, turning a standard sampling event into something much, much bigger in social media, online and in-store.

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