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Client: Flybe
Brand: Flybe


Flybe sells the ultimate in perishable goods – once the flight leaves so does the opportunity to sell the seat. So the ability to respond to market conditions is critical. And with increasing competition from newer rivals, with more obvious appeal to younger audiences, Flybe faced a sizeable marketing challenge.


Over 9 years, we built a comprehensive CRM programme, developing our approach with smart segmentation to encompass a longer customer journey from acquisition to frequency to yield to loyalty - across more and more channels, including managing key triggers like interrupted web journeys.


In brief, we generated both significant short-term sales and long-term value, resulting in Flybe reaching their target of becoming No: 1 European regional airline and delivering an impressive ROI of 40:1 on the programme.

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