"The new Sport Performance environment is innovative and delivers our brand values. StartJG have created a consumer experience that is easy to navigate with an operationally smoother layout. Integrated systems incorporating communication, accessories and service elements such as mirrors and directional signage create impact and offer a more consumer friendly environment. We were able to ‘sell-in’ this concept evolution to our retail teams globally who have enthusiastically embraced it and we are piloting in every ?region of the globe over the next few months." Ted Mager Vice President Global Retail Environments, adidas AG.
“The enormity of the task to rebrand three huge companies would have been beyond many agencies but Start not only created a coherent whole, but added an energy that transmitted itself directly to the consumer." Ashley Stockwell, Managing Director, Marketing, Virgin Media.
“Dear All, we are deeply indebted to you and all your very hard work. We are blessed to have such dedicated and lovely people working for us. Love and blessings, Arch.” Archbishop Desmond Tutu, The Elders.
“Start don’t just understand the Virgin Atlantic brand, they’re as passionate about it as we are. Their willingness to share ideas and develop strategies alongside others is very refreshing in an industry where creative egos are all too familiar. The contribution they make to the business isn’t just about great design, it’s about quality of thinking.” Ginnie Leatham, Head of Creative, Virgin Atlantic.
Rebrand 100 Best Of award 2012
The One Foundation
EConsultancy Innovation in Retail award 2012
M&S Style Online
World Retail Award for Innovation 2011
DADI Best Technical Innovation award 2011