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  • BBC iWonder thumb
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Branding the BBC’s new factual and educational product

Client: BBC
Brand: BBC iWonder

Our challenge
iWonder is an exciting new digital product, created to revolutionise the way people interact with world-class BBC content. We were asked to create a future-facing identity to work across the online product and extend into print and broadcast.

What we did
Co-locating with the various BBC teams involved in iWonder, we were involved with branding and naming strategy, visual identity creation, website UX, digital design and final delivery of extensive brand guidelines, covering print, digital and motion.

The brand’s name invites intrigue, opening conversation and sparking interaction so we developed a logo containing a carefully crafted question mark device, reflecting the curious principles running through the branding and product. 

How did we do?
“In designing iWonder, the BBC has produced a compelling online platform that’s both a valuable learning resource and a great marketing tool, showcasing the broadcaster’s breadth of content and promoting programmes past and present.”
Rachael Steven, Creative Review

Explore iWonder here:


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